The first International Conference on

In a time when creative thinking is of the utmost importance, the business environment is enduring a significant transformation. Combining creativity, ingenuity, and imagination, business creativity is at the frontline of this transformation, driving the development of new ideas, tactics, and resolutions. It incorporates a wide range of practices, including technological advancements, organizational management, entrepreneurial ventures, and marketing strategies. This ever-changing domain exemplifies the integration of conventional business principles and innovative processes that cultivate establishing approaches and frameworks.

The American University in the Emirates (AUE) organizes the first international conference on: Business Creativity Research (BCR), a distinguished event, that has gained recognition through the indexing of its proceedings in the prestigious Scopus databases through the renowned publisher, Springer Nature. The primary objective of this conference is to bring together academics, researchers, and industry experts from around the world to explore the intricate and diverse aspects of business creativity. The platform facilitates dynamic interdisciplinary dialogue, enabling attendees to interact with cutting-edge advancements, exchange perspectives, and collectively influence the trajectory of research on business creativity.

This conference covers a broad spectrum of subjects pertaining to the domain of business creativity. Our objective is to spark conversations that cover a wide range of topics, including imaginative marketing strategies, technological advancements in business innovation, the influence of organizational creativity on business performance, and innovative entrepreneurial models. The conference’s objective is to attain an integrated knowledge of the significance of creativity in business innovation and analyze its implementation across a range of industries, including finance, technology, healthcare, education, and more, through the investigation of these diverse domains. Business companies, traders, factories, economics experts, investors, entrepreneurs, marketing professionals, design specialists, creative agencies, innovation consultants, business consultants, academia, research institutions, startup founders, venture capitalists, and anyone passionate about the intersection of business and creativity are warmly welcomed to attend this highly anticipated event.

Payment Methods
Payment of the registration fee can be made via the following methods (only after online registration):

1. Bank transfer
Kindly send a request to the conference coordinator/ email and CC financialservices@aue.com to receive bank details to complete the payment.

2. Online payment gateway (PayPal)
Participants who would like to complete their payments online must send a request to the conference coordinator/ email and CC financialservices@aue.com to receive a customized link to complete their payments.

3. Cash Payment
Payment in person can be arranged. Please contact the conference coordinator/ Email to receive further information.

Publishing Opportunities:

All accepted papers submitted to MRSE 2023 after the double-blinded peer-review process will be considered for publication as part of an edited volume, in IEREK’s Scopus-Indexed interdisciplinary Book Series entitled “Advances in Science, Technology and Innovation” (ASTI) published by Springer.

Advances in Science, Technology & Innovation (ASTI) is a series of peer-reviewed books based on important emerging research that redefines the current disciplinary boundaries in science, technology and innovation (STI) in order to develop integrated concepts for sustainable development. It not only discusses the progress made towards securing more resources, allocating smarter solutions, and rebalancing the relationship between nature and people, but also provides in-depth insights from comprehensive research that addresses the 17 sustainable development goals (SDGs) as set out by the UN for 2030. The ASTI series presents innovative approaches and highlights how they can best support both economic and sustainable development, through better use of data, more effective institutions, and global, local and individual action, for the welfare of all societies.

The series particularly features conceptual and empirical contributions from various interrelated fields of science, technology and innovation, with an emphasis on digital transformation, that focus on providing practical solutions to ensure food, water and energy security to achieve the SDGs. It also presents new case studies offering concrete examples of how to resolve sustainable urbanization and environmental issues in different regions of the world. The series is intended for professionals in research and teaching, consultancies and industry, and government and international organizations. Published in collaboration with IEREK, the Springer ASTI series will acquaint readers with essential new studies in STI for sustainable development.

Link to the ASTI: https://www.springer.com/series/15883
Editorial Board: https://www.springer.com/series/15883?detailsPage=free
ASTI Video: https://www.youtube.com/watch?v=Gg7PKjn4dMY

  IEREK Press Journals, a multidisciplinary publisher that aims to cultivate and disseminate research.

• Environmental Science & Sustainable Development (ESSD)
• The Academic Research Community Publication (ARChive)
• BAHETH International Journal – Arabian Researchers Database (Arabic Papers only)

Author Instructions:

AUE maintains a strict policy against plagiarism, considering it fraudulent to copy or take the ideas and work of other authors without proper permission and credit. The reviewing committee and AUE employees hold the authority to reject a paper during its review process based on identified instances of minor or major plagiarism.

Authors are required to adhere to the following instructions when submitting their abstracts/papers:

Step 1: Abstract Submission Process

• Prepare and submit an abstract of at least 150 – 300 words through the conference website.
• Ensure the abstract is concise, clearly stating the proposed research study’s purpose, results, and conclusions.
• Select the most relevant topic for the paper from the conference topics.

Step 2.1: Abstract Acceptance

• Upon acceptance of your abstract, receive a proforma invoice and specific instructions for online or bank transfer payment (refer to Conference Fees).
• After successful payment, request and receive: A signed/stamped abstract acceptance letter – Receipt of Payment/Payment Invoice – Visa Invitation Letter, if needed.
• Option to extend the abstract for publication in the ASTI conference proceedings by Springer Nature (indexed in Scopus/SCImago) is available but not mandatory.

Step 2.2: Full Paper Submission

• Submit a 4 – 6+ pages paper in English before the paper submission deadline, following the research paper structure and using the Paper Writing Template.
• Authors needing more pages can submit regular papers (max. 12 pages) with the same fixed fee (refer to the payment table in the conference fees tab).

Authors not interested in publishing an extended abstract in the proceedings can inform conference support (info@aue.ae).

To download the conference paper template Click here

Travel Information to Dubai:

By Plane
Dubai is served by two major airports: Dubai International Airport (DXB) and Al Maktoum International Airport (DWC). Both airports offer international flights operated by airlines like Emirates, Etihad Airways, and Qatar Airways. Upon arrival, taxis, private cars, or the Dubai Metro can take you to the city center.

By Car
Dubai is well-connected by highways, making it accessible by car from neighboring Emirates. Routes from Abu Dhabi, Sharjah, and other cities lead into the city. Rental car services are available at airports and within the city for added convenience.

By Public Transportation
Dubai’s efficient public transportation includes the Dubai Metro, covering key areas like Dubai Marina and Downtown Dubai. The extensive bus network operated by the Roads and Transport Authority (RTA) connects various attractions and residential areas within the city. Inter-city travel is facilitated by long-distance buses connecting Dubai to other Emirates.

Your Trip to Dubai:

Your Visit to Dubai
The United Arab Emirates, a federation of seven emirates, boasts a thriving economy and modern infrastructure, making it an ideal destination for the upcoming conference at the American University in the Emirates (AUE). Explore the wonders of Dubai and Abu Dhabi, both rich in history, architecture, and cultural experiences.

Dubai Attractions:
1. Burj Khalifa:
– Witness breathtaking views of the city from the world’s tallest building, featuring observation decks that offer a panoramic perspective.

2. Palm Jumeirah:
– Experience the luxury of this man-made palm tree-shaped island, featuring resorts, villas, and an array of dining and entertainment options.

3. Burj Al Arab:
– Admire the iconic, sail-shaped hotel known for its luxury. While you may not stay there, explore its renowned restaurants and bars.

4. Dubai Marina:
– Explore the stunning canal city with restaurants, shops, and entertainment options. Enjoy a boat tour or a leisurely walk along the picturesque promenade.

5. Dubai Fountain:
– Witness the mesmerizing water dances illuminated by lights outside the Burj Khalifa and Dubai Mall.

6. Jumeirah Beach:
– Relax on the beautiful public beach with white sands and clear blue waters, providing a tranquil escape from the city’s hustle and bustle.

7. The Dubai Miracle Garden:
– Marvel at the vibrant displays of colorful flowers in this breathtaking garden, especially enchanting during the cooler months.

8. Dubai Opera:
– Experience world-class performances in this architectural gem, showcasing opera, ballet, and concerts.

9. Ski Dubai:
– Enjoy winter sports in the Mall of the Emirates at this indoor ski resort, a unique desert experience.

10. Al Fahidi Historic District (Al Bastakiya):
– Explore Dubai’s historic district with narrow lanes, traditional wind-tower architecture, art galleries, and museums.

Enhance your conference experience at AUE by delving into the diverse attractions and cultural marvels Dubai has to offer.

Benefits of Attending

Participating in conferences can be highly advantageous, particularly on a professional level. Such events bring together individuals actively promoting innovative ideas, fostering an environment that enriches your knowledge and significantly impacts your career.

Key Conference Advantages:
Open Dialogues:
Engage in open discussions with leading academic scientists, sharing experiences and research findings across various fields. Interact with researchers from different universities and countries, learning from experts in your field. This presents a valuable opportunity to delve deeper into your area of expertise and gain inspiration for your own research endeavors.

Internationally Recognized Certification:
Participants receive internationally recognized certificates, enhancing their credentials and serving as valuable additions to their professional experience. These certificates can be submitted to relevant authorities as needed.

Publication Opportunities:
Conference proceedings are published as book chapters in reputable book series such as the ASTI series by “Springer.”

Exploration of Research Technologies:
Conferences offer a platform to showcase and explore new technologies relevant to your research. Attendees can test these technologies, share teaching tools, and acquire samples of textbooks, contributing to the expansion of their research resources.

Networking Opportunities:
Conferences facilitate networking opportunities, increasing the likelihood of collaboration in future projects. Engaging with esteemed professors allows you to discuss the latest research projects and establish connections within the academic community.

Academic Standing Enhancement:
Active participation in multiple conferences establishes your presence in academic circles, enhancing your academic reputation. This involvement reflects positively on your Curriculum Vitae, demonstrating your commitment as an active member of the academic community.

Conference Proceedings Material:
Delegates can choose to receive conference proceedings in either hardcover or digital format on a CD. The CD includes proceedings from previous conferences in the series. Additionally, all conference papers are archived online in the AUE E-Library, providing immediate and permanent accessibility to the global scientific community.